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Visa, the world’s leader in digital payments, today announced that it has integrated Visa card payments onto the Gojek app in Vietnam, accelerating Vietnam’s rapid shift towards digital commerce.

Visa Rolls out Digital Payments on the Gojek App in Vietnam for Safer and Faster Transactions
This move is expected to improve Gojek’s customer proposition by allowing consumers to save their Visa card credentials on the app to pay for services they use everyday such as ride-hailing or food delivery. With the new implementation, Visa and Gojek will be able to meet the everyday needs of consumers while offering them more comfort and greater safety amid the COVID-19 pandemic.
Ms. Dang Tuyet Dung, Visa Country Manager for Vietnam and Laos, said: “Visa is excited to become a daily companion to consumers by offering digital payments on Gojek, the go-to multi-service platform in Vietnam. By elevating the customer experience and enhancing safety for all, I am certain this integration will accelerate digital consumption and cashless payments across the country.”
Vietnam has seen significant growth in eCommerce with almost 30 percent of businesses receiving orders for their goods through eCommerce channels in 2020, up from 19 percent reported in 2019 .
This has been accelerated through the prevalence of app-based technology in 2020, with significant adoption in transport, delivery, F&B and retail. These trends will only be made more prevalent by the ongoing COVID-19 pandemic which is driving consumers to adopt new digital habits.
“In these critical times, platforms like Gojek play a crucial role in ensuring that consumers have continued access to services that meet their daily needs. Integrating cashless payment options with Visa elevates our service offering with unparalleled convenience and speed, and will also protect the health and well-being of millions of customers and our fleet of hardworking driver and merchant partners across Vietnam,” said Duc Phung, Gojek Vietnam General Manager.
With this integration, Gojek is joining some of Vietnam’s largest digital commerce players who have joined Visa’s payment ecosystem to drive the shift to digital in Vietnam through attractive discounts and promotions. To celebrate this partnership and encourage Visa cardholders to start using the card-of-file feature, Visa and Gojek will reward the first Visa transaction with a minimum value of VND 40,000 with a VND 40,000 voucher usable for GoFood.

DIEP NGUYEN